SMARTER CHAIN
One Flora Group is a new organisation, formed as a result of the merger of Groenland and L&M Groep on 28 June 2022. This merger has resulted in a unique strategic collaboration that fits in with the growth strategy of our family businesses. 'Together as one', we aim to create a smarter supply chain, with commitment to the success of our growers and customers. We also consider optimal market diversification from the same angle. With the arrival of Connecting Lilies, we have strengthened our position in the British market, among others.
ABOUT CONNECTING LILIES
Connecting Lilies has traditionally focused on the European supermarket segment, supplying lilies in a variety of quality categories. We have a deep understanding of the lily and flower industry and believe in quick responses to supply and demand. Lilies Direct and Connecting Lilies come together in this mindset. They had already been working closely together for several years. Now that we are truly serving the market together, we can make the most of each other's strengths. This leads to an efficient, sustainably optimised floriculture supply chain where quality comes first. In addition to our Dutch nurseries, we also have a broad assortment in Spain, allowing us to meet seasonal demands.
Danny Bisschof (Connecting Lilies): "It's brilliant to join such a dynamic company that knows how to create its own opportunities in the market. Within the One Flora Group, literally everyone pursues the same goal: to achieve sustainable growth in the beautiful world of flowers and plants. That's exactly where we meet and strengthen each other."
NEXT LEVEL FLORICULTURE
One Flora Group is a prime example of a future-proof organisation within the horticulture sector. All the companies within One Flora Group will strengthen each other and share a passion to take the horticulture sector to a higher level. Our goal: Next-Level Floriculture. That means an efficient, transparent and sustainable horticulture chain.
Picture at top of news release, from left to right: Danny Bischoff (Connecting Lilies), Leon Duijvestijn (Lilies Direct) and Sven Aertssen (One Flora Group), among lilies from our own LEKO nursery.
